29 Apr - 17:05

Altice confirms its support to Millennium Estoril Open and João Sousa

Altice Portugal announced this morning the intention to continue its partnership along with Millenium Estoril Open. João Sousa will become the new ambassador of the the company, joining several other well-known portuguese athletes.

Alexandre Fonseca, CEO of Altice Portugal, explained why the company holds interest in the portuguese tournament. "This is one of the main sports events in our country, and also considered an important tournament at the international scene". Fonseca assured that "the crowd will have a great experience while making use of Altice's wireless network, and commited to support the tournament "for years to come", considering its undeniable "importance for the country and for the world of sports".

João Zilhão, Chief Executive of Millenium Estoril Open, also showed his intention of carrying on the partnership with Altice Portugal. "We want this relationship to continue and must do everything in order to provide the best conditions to those who attend the event interactively. We have the fastest internet of Portugal", he said, and went on: "we will do our best to make Altice and every other brands represented at Millennium Estoril Open feel proud of this project for the next three years".

João Sousa also has his reasons to be cheerful, since he will now become part of MEO's ambassadors team. According to Fernando Fonseca, the company will "once again reinforce its commitment of supporting the national sport", which has been given "for many years in several sport disciplines", not only in tennis, "but also in surf, golf, motorsports, school sports and soccer, which goes way beyond the clubs of the main national league, since we've been partners with Federação Portuguesa de Futebol for more than two decades". 

Altice Portugal believes "supporting sports is fundamental, as sports is capable of influence and make a real difference in the education of the youngest, apart from being a great way to increase national pride, making Portugal known in the major international events". João Sousa is now joining Cristiano Ronaldo, Frederico Morais, Miguel Oliveira, Armindo Araújo and Hercília Machado. "João is a source of pride for taking Portugal to a higher level of notoriety beyond borders. He is currently the best portuguese player and most likely the best of all time", highlighted Fernando Alexandre, confessing to be "overwhelmed" by Sousa's victory in the previous edition of Millennium Estoril Open. "We like to point out tenacity, ambition, effort and determination, which are a basic aspects not only in athlets, but also in a company or organization. All those factors are easily spotted in João, and we know he will pursue with his mission of exalt our country", he concluded. 

"It's an honour to be part of this family and I hope I will be able to match the challenge", said the holder of three ATP titles, who is relying upon the support of the portuguese crowd during this edition, as it happened last year. About Alexei Popyrin, his opponent next tuesday, the player from Guimarães is fully aware of the challenge that awaits him. "He is a young player, who has evolved a lot in the last years, and I'm expecting a tough match".

Popyrin beat the portuguese Gastão Elias in the first round of the qualifying. Will João Sousa ask for some tips to his fellow countryman? "I haven't spoken with Gastão yet, since only yesterday (sunday) I got the chance to check the draw. But that will certainly be one of my moves, to know how their match went on".