Millennium bcp extends partnership with Millennium Estoril Open until 2021
Naming Sponsor of the portuguese tournament of the ATP Tour renews for two years the sponsorship agreement with the event that helped create in 2015. Leaders of Millennium bcp, Cascais municipality and Millennium Estoril Open signed a new agreement at the Clube de Ténis do Estoril
Millennium bcp and 3 Love - the event's organizer - agreed to extend Millennium bcp's naming sponsorship to the tournament which bears the name of the portuguese private bank in its own name - the Millennium Estoril Open. With this agreement, Millennium bcp guarantees the permanence in the project that helped create in 2015. The agreement is valid for the 2020 and 2021 editions of the Millennium Estoril Open which, as in previous years, will take place at the Clube de Ténis do Estoril between late April and early May.
The agreement was signed this monday at the Clube de Ténis do Estoril and was attended by Millennium bcp Executive Committee’s President, Miguel Maya, with Millennium Estoril Open’s partners, Benno van Veggel and João Stilwell Zilhão, and Cascais' Mayor, Carlos Carreiras, strengthening the ties of cooperation between the three entities that, in 2015, prevented Portugal from losing the only portuguese tournament of the ATP Tour.
Miguel Maya, Millennium bcp Executive Committee’s President, said: “Millennium Estoril Open is a major sporting event that promotes and encourages the practice of sports and projects the image of a modern, enterprising and welcoming Portugal. Year after year, the tournament has reached new heights of visibility, reputation and approval of athletes and fans. Professionalism, overcoming obstacles and respect for others are values associated with tennis with which Millennium bcp identifies itself, which justifies the enthusiasm that we have in renewing our commitment to be Naming Sponsor for the next editions of the Millennium Estoril Open.”
Carlos Carreiras, Mayor of Cascais - host locality of the Millennium Estoril Open – also said: “Millennium Estoril Open is a sports brand, a territorial brand and also a brand of Cascais identity with huge national and international projection. Strengthening our partnership, renewing this project, is a proof that it was meant for success from the very beginning. Even when, against all odds, João Zilhão's organizing team, the sponsors and the Cascais municipality committed themselves to recover the biggest national tennis event. Let’s watch two more years of top-level tennis, in the best place in the world for a day, a week or a lifetime.”
João Stilwell Zilhão, Millennium Estoril Open’s Director, said: “This contract renewal with the tournament's main sponsor brings tremendous satisfaction in maintaining a successful partnership that has allowed us to build Millennium Estoril Open as one of the best ATP 250 in the world, year after year. Millennium bcp played an absolutely prime role when we started this new project and we are very motivated to continue this partnership, hand in hand, and to bring improvements and new attractions every year in the different areas of the event.”
Millennium Estoril Open is one of the most important and prestigious events in Portugal and one of the annual sports highlights in the country. The tournament, which is part of the official ATP Tour calendar and is a must-see occasion to see the world's top tennis players in action, is also a benchmark in the country's social and corporate agenda, standing itself as a privileged event for business, economic diplomacy, public relations and networking.
In 2019, Millennium Estoril Open broke several records. In addition to the nearly 42,000 people who came to Estoril to watch the best tennis in the world, the event also featured almost 1,000 hours of television worldwide and was valued at 250 million euros from Global Sponsorship Value and 37 million euros of National Sponsorship Value. The 2019 promotional campaign was valued at over 9 million euros, as the result of strong partnerships with TVI, RFM, Cofina, JCDecaux and Spectacolor.
The sixth edition of Millennium Estoril Open will take place at Clube de Ténis do Estoril, from April 25th to May 3rd 2020 and remains focused on constantly raising its quality levels and reputation on the international tennis tour.